。 You will hear the five pieces twice.
18. 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。
19. 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。
20. 。 . 。 . 。 . 。 . 。 …… 。 . 。 . 。 . 。
21 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。 .
22. 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。 . 。
Places
A at the dentist’s
B at the drugstore
C at the grocery store
D at the oil station
E at the parking lot
F at the restaurant
G at the pub
H at the supermarket
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PART THREE
Questions 23-30
。 You will hear the conversation between a sociologist and a retailer. They talk about what is
going to influence the life style and how the life style will affect the purchasing process.
。 You have to complete the sentences (23- 30) by choosing the correct ending.
。 Mark one letter(A ,B or C)。
23. AIO refers to
A actions, involvement and options.
B activities, interests and opinions.
C advertising ,impact and opportunities.
24. Another name for AIO measurement is
A psychographics 。
B demographics 。
C statistics 。
25. According to the author ,the most important social factor in purchasing process is
A reference groups.
B social classes.
C culture.
26. If you are running an upper level fur store ,you‘d better attract your customers by
A lowering prices.
B mass advertising.
C improving the product packaging.
27. Sometimes, the reference groups have the most impact on the purchasing process ,so a retailer must pay much attention to the reference groups composed by
A family members.
B suburbanites 。
C city dwellers
28. For the customer with much self-confidence ,the purchasing process is
A endless.
B long.
C short.
29. When the consumer thinks of alternatives and makes a final decision, the most important individual factor will be
A personalities.
B motives. 。
C performance.
30. One of the individual dimensions of lifestyle mentioned by the sociologist is
A performance.
B interests.
C class consciousness.
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